The video is the story of the coexistence between the rancheros of South Arizona/Mexico and the jaguar that is located here in its northernmost area. The Northern Jaguar project promotes coexistence by supporting rancheros with various initiatives aimed at facilitating the sharing of the territory between men and these big cats. The documentary is, at the same time, the direct account by the rancheros of their problems and solutions and bythe project researchers.
NJP strives to preserve essential jaguar habitat through the establishment, care, and expansion of a safe-haven sanctuary in northern Mexico. The association aspire to restore habitat suitable for jaguars and other threatened and endangered species, to support wildlife research and educational programs, and to reduce conflicts between carnivores and humans. The goal is to instill pride and respect for regional biodiversity among those dwelling in jaguar country and to dispel any myths and misconceptions about the species.