The video is very effective because it teaches children, using a song, how to behave if you live in tiger territory, to mitigate the risk of attacks. The children see their fellow protagonists so it is easy for them to identify themselves. The video is shot with local people in scenarios that people in the community can easily recognize as similar to their own and this facilitates participation. The local language makes it easier to learn the lyrics, the song makes it easier to remember.
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