The Logo
The logo summarizes the spirit of a project, its values, vision and mission. It is the graphic summary of the project's personality.
The logo summarizes the spirit of a project, its values, vision and mission. It is the graphic summary of the project's personality.
It is often said that the public forms an opinion about a company within seconds. The logo is what determines the consequences of those first few seconds.
Coexistence.life
The Concept Behind The Logo
In our logo, human-wildlife coexistence is expressed through the interpenetration of full and empty figures. No one prevails over the other, together they form a single figure that closes in a circle, representing their union. Human and animals are all facing the same direction: they do not oppose each other, they continue their path of life, together, respecting their own spaces, each of which finds its right dimension, its niche, within the single circle. But they depend on each other: the one serves the other to be visible graphically, just as the existence of the one is necessary to that of the other in real life.
Logo by Anna Demattè
